Gender Mainstreaming and Representation in News Production, Delivery and Decision-Making at Selected TV Stations in Accra, Ghana

Bubune Malik

doi:10.51867/AQSSR.2.1.4

Authors

Bubune Malik African University College of Communications, Adabraka, Ghana Author

DOI:

https://doi.org/10.51867/AQSSR.2.1.4

Keywords:

Gender, Gender Mainstreaming, Gender Stereotypes, Gender Equality, Media, Representation

Abstract

This study explores gender mainstreaming and representation in news production, delivery, and decision-making within selected television stations in Accra, Ghana. Despite strides in gender equality globally, the media landscape remains male-dominated, with significant underrepresentation of women in leadership roles and public discourse. The study was guided by the Critical Theory and with the use of qualitative research and case study design, data were gathered through interviews with seven media professionals from television stations in Accra. Using thematic analysis, the study explored the extent of female involvement in media operations and the challenges they face. Findings reveal progress in female participation, particularly in production roles, yet men predominantly hold top managerial positions. Women in media encounter gender-based challenges, including stereotyping, exclusion from key decision-making processes, and role assignments influenced by societal biases. Although gender-sensitive policies exist, their implementation is limited, perpetuating disparities. It can be concluded that females are increasingly gaining chances that they did not have decades ago, though this is good for gender mainstreaming. However, some top management positions and jobs are still reserved for males. This research recommended the need for deliberate efforts to enhance women’s representation and influence in Ghanaian media. Promoting gender-sensitive policies, equitable opportunities, and inclusive practices can drive meaningful change. The findings contribute to broader discussions on achieving gender equality in the media, a vital component of sustainable development and social equity.

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