AZOR, Vivian Teiko; ADDA, Godfrey; BANSEH, Michael Yipake; ASIEDU, Esther; ASIEDU, Emelia Amoako; MALCALM, Ebenezer. Evaluating the connection between customer satisfaction and strategic integrated marketing communication in Africa: The mediating role of customer expectation in Ghanaian banks. African Quarterly Social Science Review, [S. l.], v. 2, n. 4, p. 283–297, 2025. DOI: 10.51867/AQSSR.2.4.28. Disponível em: https://quarterlyreview.net/ojs/index.php/aqssr/article/view/250.. Acesso em: 11 feb. 2026.