AKANYAKO, Joseph; AMANA, Leticia; AKAPULE, Samuel Adadi. The impact of sustainable initiatives on Generation Z consumers’ behaviour: A serial mediation analysis. African Quarterly Social Science Review, [S. l.], v. 2, n. 4, p. 560–573, 2025. DOI: 10.51867/AQSSR.2.4.52. Disponível em: https://quarterlyreview.net/ojs/index.php/aqssr/article/view/278.. Acesso em: 11 feb. 2026.