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Evaluating the connection between customer satisfaction and strategic integrated marketing communication in Africa: The mediating role of customer expectation in Ghanaian banks African Quarterly Social Science Review

Vivian Teiko Azor, Godfrey Adda, Michael Yipake Banseh, Esther Asiedu, Emelia Amoako Asiedu, Ebenezer Malcalm (Author)

283-297

2025-11-01

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