Exploring community-based ecotourism resilience for post-pandemic recovery: Insights from the Kassena Nankana West, Ghana

Samuel Akonga; Christopher S. Boatbil

doi:10.51867/AQSSR.2.4.34

Authors

Samuel Akonga Bolgatanga Technical University, Ghana Author https://orcid.org/0000-0002-2208-1302
Christopher S. Boatbil Bolgatanga Technical University, Ghana Translator https://orcid.org/0009-0007-4728-1929

DOI:

https://doi.org/10.51867/AQSSR.2.4.34

Keywords:

Cultural Heritage, Conservation, Ecotourism, Resilience Strategies, Waste Management

Abstract

Despite the tourism sector's susceptibility to disruptions, it remains a significant gatekeeper and pillar of rural households in developing nations. This study evaluated the effectiveness of ecotourism resilience strategies in the aftermath of the COVID-19 pandemic. A mixed-methods explanatory sequential design was used with both qualitative and quantitative methods. Qualitative data were gathered from key informants and focus groups through interviews and discussions employing a purposive sampling approach. The resilience theory informed the research process. Wholesalers, retailers, and market leaders of ecotourism items were the objects of study. A sample of 297 respondents was derived from a population of 1,140. Descriptive statistics, i.e., frequencies and percentages, were used in analysing the data. The findings show that the stakeholders embraced resilience measures, including digital infrastructure development, quality improvement of health services, local community involvement in tourism planning, and indigenous cultural heritage enhancement. The adoption of ecologically sustainable practices, including waste management and the protection of heritage resources, also resulted in the revitalisation of ecotourism activities during the post-pandemic era. The strategies, therefore, resulted in spectacular growth in the monthly revenues of the stakeholders. However, sentiments regarding the impact of these measures were mixed; many respondents stated that aid did not trickle down evenly, favouring established players and leaving out smaller or newer businesses. The study recommends policymaking via multi-stakeholder participation to ensure equitable distribution of benefits to all stakeholders.

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