Access to and trust of information sources on Genetically Modified Organisms (GMOs) among extension workers in selected regions of Tanzania
DOI:
https://doi.org/10.51867/AQSSR.3.1.38Keywords:
Agricultural, Biotechnology, Extension, GMO, Information Sources, TanzaniaAbstract
Modern agricultural biotechnology, particularly genetically modified organisms (GMOs), presents both opportunities and ongoing debates within agricultural development, placing extension workers at the centre of information exchange. The Source Credibility Theory is primarily a theoretical framework to guide this study. This study examined how agricultural extension workers in Tanzania access and trust sources of information on genetically modified organisms, drawing on data from a cross-sectional survey conducted in Dodoma, Geita, and Mtwara regions. The study population comprised agricultural extension workers from the selected regions. Non-probability sampling was employed to purposively select three regions, which are Dodoma, Mtwara and Geita, based on their agricultural characteristics and potential relevance to GMO-related information needs. The list of all extension workers and their contacts was obtained from the regional extension officer from every region. Within the regions, simple random sampling was applied to select extension workers, ensuring representation across districts and extension service structures. A total of 172 agricultural extension workers participated in the study. Data were collected using questionnaire surveys. The data was coded and analysed using the IBM SPSS Version 25.0. Descriptive statistics, including frequencies and percentages, were used to summarise respondents’ characteristics and patterns of information source use. Inferential analyses, including chi-square tests and Cramer’s V, were conducted to examine relationships between socio-demographic variables, particularly age, education level and region and trust in information sources. The results show that extension workers rely on diverse sources of information, but their confidence is placed in sources perceived as scientifically credible, especially universities and research institutions. The most favoured methods of information dissemination are training programmes and seminars, reflecting the value of interactive and explanatory formats for complex technologies. Traditional media such as radio and television remain relevant but secondary. Socio-demographic influences are limited, with education level and regional context shaping some trust and preference patterns. The study critically suggests that reliance on credible institutions alone is insufficient unless structured training opportunities are made routine and regionally responsive, underscoring the need for sustained institutional collaboration to support informed agricultural biotechnology communication within extension systems.
References
Adenle, A. A., Stevens, C., & Bridgewater, P. (2015). Global conservation and management of biodiversity in developing countries: An opportunity for a new approach. Environmental Science & Policy, 45, 104-108. https://doi.org/10.1016/j.envsci.2014.10.002 DOI: https://doi.org/10.1016/j.envsci.2014.10.002
Adisa, T. A., Adekoya, A. E., Inyeneh, U. E., Toro, I. A., Akpokodje, E. T., Akut, K., Onemolease, E., & Aderinto, A. (2011). Perception: A determinant of scientists' participation in agricultural biotechnology research and development. Journal of Agricultural Science, 3(1), 45-53. https://doi.org/10.5539/jas.v3n1p45 DOI: https://doi.org/10.5539/jas.v3n1p45
Akinbo, O., Obukosia, S., Ouedraogo, J., Sinebo, W., Savadogo, M., Timpo, S., Mbabazi, R., Maredia, K., Makinde, D., & Ambali, A. (2021). Commercial release of genetically modified crops in Africa: Interface between biosafety regulatory systems and varietal release systems. Frontiers in Plant Science, 12, 1-18. https://doi.org/10.3389/fpls.2021.605937 DOI: https://doi.org/10.3389/fpls.2021.605937
Amri, H. S., & Saraswati, A. (2025). Enhancing food security in Indonesia: The role of agricultural biotechnology in addressing climate change and food demand challenges. Advanced Research in Intelligence and National Security, 1(1).
Anyanwu, B., & Udoh, G. N. (2022). The effectiveness of mass media in agricultural extension and development. African Journal of Agricultural Science and Food Research, 3(1), 25-36.
Arowosegbe, O. B., Alomaja, O. A., & Tiamiyu, B. B. (2024). The role of agricultural extension workers in transforming agricultural supply chains: Enhancing innovation, technology adoption, and ethical practices in Nigeria. World Journal of Advanced Research and Reviews, 23(3), 2585-2602. https://doi.org/10.30574/wjarr.2024.23.3.2962 DOI: https://doi.org/10.30574/wjarr.2024.23.3.2962
Bharti, R., Khatri, U., & Duralia, O. A. (2024). Examining the role of digital marketing in shaping consumer communication and behavior. Feedback International Journal of Communication, 1(4), 192-201. https://doi.org/10.62569/fijc.v1i4.76 DOI: https://doi.org/10.62569/fijc.v1i4.76
Bhattacharjee, M., Meshram, S., Dayma, J., Pandey, N., Abdallah, N., Hamwieh, A., Fouad, N., & Acharjee, S. (2024). Genetic engineering: A powerful tool for crop improvement. In Frontier technologies for crop improvement (pp. 223-258). Springer. https://doi.org/10.1007/978-981-99-4673-0_10 DOI: https://doi.org/10.1007/978-981-99-4673-0_10
Eckerstorfer, M. F., Heissenberger, A., Reichenbecher, W., Steinbrecher, R. A., & Waßmann, F. (2019). An EU perspective on biosafety considerations for plants developed by genome editing and other new genetic modification techniques (nGMs). Frontiers in Bioengineering and Biotechnology, 7, 31. https://doi.org/10.3389/fbioe.2019.00031 DOI: https://doi.org/10.3389/fbioe.2019.00031
Essougong, U. P., Fouepe, G. H., & Degrande, A. (2019). Can community-based organisations deliver adequate agricultural information to farmers? Evidence from rural resource centres in Cameroon. Information Development, 35(3), 435-446. https://doi.org/10.1177/0266666918754937 DOI: https://doi.org/10.1177/0266666918754937
Ezezika, O. C., Barber, K., & Daar, A. S. (2012). The value of trust in biotech crop development: A case study of Bt cotton in Burkina Faso. Agriculture & Food Security, 1(Suppl. 1), S2. https://doi.org/10.1186/2048-7010-1-S1-S2 DOI: https://doi.org/10.1186/2048-7010-1-S1-S2
Food and Agriculture Organization. (2022). Tanzania at a glance. FAO. https://www.fao.org/tanzania/fao-in-tanzania/tanzania-at-a-glance/en/
Gupta, A., Ponticelli, J., & Tesei, A. (2020). Information, technology adoption and productivity: The role of mobile phones in agriculture (NBER Working Paper No. 27192). National Bureau of Economic Research.
https://doi.org/10.2139/ssrn.3609644 DOI: https://doi.org/10.2139/ssrn.3609644
Hallerman, E. M., Bredlau, J. P., Camargo, L. S. A., Dagli, M. L. Z., Karembu, M., Ngure, G., Romero-Aldemita, R., Rocha-Salavarrieta, P. J., Tizard, M., Walton, M., & Wray-Cahen, D. (2022). Towards progressive regulatory approaches for agricultural applications of animal biotechnology. Transgenic Research, 31(2), 167-199. https://doi.org/10.1007/s11248-021-00294-3 DOI: https://doi.org/10.1007/s11248-021-00294-3
Hanif, K., Ijaz, M., Sajid, M., Ammar, A., Noor, A., & Haris, M. (2023). Biotechnological approaches in seed quality enhancement: Current status and future prospects. Trends in Animal and Plant Sciences, 1, 37-48.
https://doi.org/10.62324/TAPS/2023.006 DOI: https://doi.org/10.62324/TAPS/2023.006
Hovland, C. I., & Weiss, W. (1951). The influence of source credibility on communication effectiveness. Public Opinion Quarterly, 15(4), 635-650. https://doi.org/10.1086/266350 DOI: https://doi.org/10.1086/266350
Hunt, K. P., & Wald, D. M. (2020). The role of scientific source credibility and goodwill in public skepticism toward GM foods. Environmental Communication, 14(7), 971-986. https://doi.org/10.1080/17524032.2020.1725086 DOI: https://doi.org/10.1080/17524032.2020.1725086
Ishii, T., & Araki, M. (2017). A future scenario of the global regulatory landscape regarding genome-edited crops. GM Crops & Food, 8(1), 44-56. https://doi.org/10.1080/21645698.2016.1261787 DOI: https://doi.org/10.1080/21645698.2016.1261787
Kandagor, J. C., Githeko, J. M., & Opiyo, A. M. (2018). Usability attributes influencing the adoption and use of mobile apps for dissemination of agricultural information. African Journal of Information Systems, 6(1), 33-41. https://doi.org/10.33687/ijae.006.01.2465 DOI: https://doi.org/10.33687/ijae.006.01.2465
Karembu, M., Nguthi, F., Nabusoba, T., Oriare, P., Nyangaga, J., Schaeffer, H., & Myers, M. (2011). Dimensions of radio coverage and content generation of agricultural biotechnology news in Kenya. International Service for the Acquisition of Agri-Biotech Applications.
Kedisso, E. G., Maredia, K., Guenthner, J., & Koch, M. (2022). Commercialization of genetically modified crops in Africa: Opportunities and challenges. African Journal of Biotechnology, 21(5), 188-197.
https://doi.org/10.5897/AJB2021.17434 DOI: https://doi.org/10.5897/AJB2021.17434
Koch, T. (2024). Hovland, Janis & Kelley (1953): Communication and persuasion. In Foundational works in strategic communication research (pp. 377-387). Springer. https://doi.org/10.1007/978-3-658-45292-6_33
https://doi.org/10.1007/978-3-658-45292-6_33 DOI: https://doi.org/10.1007/978-3-658-45292-6_33
Lee, B., & Kim, J. M. (2020). Provision of efficient online information for agricultural biotechnology. Korean Journal of Agricultural Science, 47, 239-253. https://doi.org/10.7744/kjoas.2020014 DOI: https://doi.org/10.7744/kjoas.2020014
Magsi, H., Khan, M. H. N., Mirani, Z., Kumbhar, I., Khooharo, A. A., Mari, F. M., & Riaz, A. (2024). Social science review archives. Social Science Review Archives, 2(2), 2264-2283.
https://doi.org/10.70670/sra.v2i2.452 DOI: https://doi.org/10.70670/sra.v2i2.452
McCroskey, J. C., & Teven, J. J. (1999). Goodwill: A reexamination of the construct and its measurement. Communication Monographs, 66(1), 90-103. https://doi.org/10.1080/03637759909376464 DOI: https://doi.org/10.1080/03637759909376464
McCroskey, J. C., & Young, T. J. (1981). Ethos and credibility: The construct and its measurement after three decades. Communication Studies, 32(1), 24-34. https://doi.org/10.1080/10510978109368075 DOI: https://doi.org/10.1080/10510978109368075
McCroskey, J. C., Hamilton, P. R., & Weiner, A. N. (1974). The effect of interaction behavior on source credibility, homophily, and interpersonal attraction. Human Communication Research, 1(1), 42-52. https://doi.org/10.1111/j.1468-2958.1974.tb00252.x DOI: https://doi.org/10.1111/j.1468-2958.1974.tb00252.x
Menz, J., Modrzejewski, D., Hartung, F., Wilhelm, R., & Sprink, T. (2020). Genome-edited crops touch the market: A view on the global development and regulatory environment. Frontiers in Plant Science, 11, 586027. https://doi.org/10.3389/fpls.2020.586027 DOI: https://doi.org/10.3389/fpls.2020.586027
Miorner, J., Schelbert, V., & Binz, C. (2025). How transformative innovations travel: Tracing the diffusion of circular district-scale sanitation systems in Europe. Economic Geography, 101(2-3), 93-121. https://doi.org/10.1080/00130095.2025.2489965 DOI: https://doi.org/10.1080/00130095.2025.2489965
Mkonda, M. Y., & He, X. (2018). Agricultural history nexus food security and policy framework in Tanzania. Agriculture & Food Security, 7, 75. https://doi.org/10.1186/s40066-018-0228-7 DOI: https://doi.org/10.1186/s40066-018-0228-7
Mmbando, G. (2024). The adoption of genetically modified crops in Africa: The public's current perception, the regulatory obstacles, and ethical challenges. GM Crops & Food, 15(1), 1-15. https://doi.org/10.1080/21645698.2024.2345401 DOI: https://doi.org/10.1080/21645698.2024.2345401
Mmbando, G. S. (2023). The legal aspect of the current use of genetically modified organisms in Kenya, Tanzania, and Uganda. GM Crops & Food, 14(1), 1-12. https://doi.org/10.1080/21645698.2023.2208999 DOI: https://doi.org/10.1080/21645698.2023.2208999
Mtega, W. P. (2012). Access to and usage of information among rural communities: A case study of Kilosa District, Morogoro Region in Tanzania. Library Philosophy and Practice.
https://doi.org/10.21083/partnership.v7i1.1646 DOI: https://doi.org/10.21083/partnership.v7i1.1646
Mubofu, C., & Watson, M. A. (2020). Agricultural information sources, channels and strategies for sharing agricultural research findings among farmers in Iringa District in Tanzania. Library Philosophy and Practice.
Mwangi, M., & Kariuki, S. (2015). Factors determining adoption of new agricultural technology by smallholder farmers in developing countries. Journal of Economics and Sustainable Development, 6(5), 208-217.
Mwaniki, F., Gichuki, C., Mwangi, M., Mburia, P., & Wandago, B. O. (2017). Addressing challenges in communicating adaptation practices to smallholder farmers in Kenya through a radio intervention. Journal of Agriculture and Environment for International Development, 111(2), 279-322. https://doi.org/10.12895/jaeid.20172.589
Ndimbwa, T., Ndumbaro, F., & Mwantimwa, K. (2019). Delivery mechanisms of agricultural information and knowledge to smallholder farmers in Tanzania: A meta-analysis study. University of Dar es Salaam Library Journal, 14(2), 87-98.
Oladipo, O. H., Ibrahim, R. R., Adeboye, S. E., & Kuiper, H. (2020). Readiness of the Nigerian public for the introduction of genetically modified crops into the food market. African Journal of Biotechnology, 19(7), 426-438. https://doi.org/10.5897/AJB2020.17136 DOI: https://doi.org/10.5897/AJB2020.17136
Pius Mtega, W. (2018). The usage of radio and television as agricultural knowledge sources: The case of farmers in Morogoro Region of Tanzania. International Journal of Education and Development Using ICT, 14(3), 252-266.
Pluye, P., Hong, Q. N., El Sherif, R., & Vedel, I. (2022). Combining scientific worldviews in mixed method research. In Handbook of research on mixed methods research in information science (pp. 102-125). IGI Global. https://doi.org/10.4018/978-1-7998-8844-4.ch006 DOI: https://doi.org/10.4018/978-1-7998-8844-4.ch006
Pornpitakpan, C. (2004). The persuasiveness of source credibility: A critical review of five decades' evidence. Journal of Applied Social Psychology, 34(2), 243-281. https://doi.org/10.1111/j.1559-1816.2004.tb02547.x DOI: https://doi.org/10.1111/j.1559-1816.2004.tb02547.x
Potnis, D. (2015). Wilson's information-seeking behavior models (1981, 1996, 1999). In Information seeking behavior and technology adoption (pp. 102-125). IGI Global. https://doi.org/10.4018/978-1-4666-8156-9.ch006 DOI: https://doi.org/10.4018/978-1-4666-8156-9.ch006
Ramavhale, P. M. (2024). Incorporation of social media use in agricultural information dissemination by extension officers for farmers in Limpopo Province. South African Journal of Agricultural Extension, 52(2), 77-90. https://doi.org/10.17159/2413-3221/2024/v52n2a15342 DOI: https://doi.org/10.17159/2413-3221/2024/v52n2a15342
Riaz, M., Yasmeen, E., Saleem, B., Hameed, M. K., Almheiri, M. T. S., Al Mir, R. O. S., Alameri, G., Alghafri, J. S. K., & Gururani, M. A. (2025). Evolution of agricultural biotechnology as a paradigm shift in crop resilience and development: A review. Frontiers in Plant Science, 16. https://doi.org/10.3389/fpls.2025.1585826 DOI: https://doi.org/10.3389/fpls.2025.1585826
Ricroch, A. E., & Hénard-Damave, M. C. (2016). Next biotech plants: New traits, crops, developers and technologies for addressing global challenges. Critical Reviews in Biotechnology, 36(4), 675-690. https://doi.org/10.3109/07388551.2015.1004521 DOI: https://doi.org/10.3109/07388551.2015.1004521
Rodriguez, L., & Lee, S. (2016). What can be gleaned from news coverage to improve science reporting and enhance public literacy about agricultural biotechnology in Ghana? Journal of Agricultural & Food Information, 17(2-3), 91-109. https://doi.org/10.1080/10496505.2015.1133309 DOI: https://doi.org/10.1080/10496505.2015.1133309
Rodriguez, M., Erbaugh, M., Mattee, A., Msuya, C., Masambuka, F., & Cochran, G. (2019). Improving the training of frontline extension workers in Tanzania. Journal of International Agricultural and Extension Education, 26(3), 105-120. https://doi.org/10.5191/jiaee.2019.26307 DOI: https://doi.org/10.5191//jiaee.2019.26307
Rukanda, J. J. (2018). Evaluation of aquaculture development in Tanzania. United Nations University Fisheries Training Programme.
Singh, V. K., Singh, A. K., Singh, P. P., & Kumar, A. (2018). Interaction of plant growth promoting bacteria with tomato under abiotic stress: A review. Agriculture, Ecosystems & Environment, 267, 129-140. https://doi.org/10.1016/j.agee.2018.08.020 DOI: https://doi.org/10.1016/j.agee.2018.08.020
Sobalaje, A. J., Ogunmodede, T. A., Oyetola, S. O., & Nwokeoma, M. N. (2019). Information needs, information sources and information seeking behaviour of agricultural extension workers in Osogbo zone of Osun State, Nigeria. Library Philosophy and Practice.
Tanny, T. F., & Al-Hossienie, C. A. (2019). Trust in government: Factors affecting public trust and distrust. Jahangirnagar Journal of Administrative Studies, 12, 49-63.
Tashakkori, A., Johnson, R. B., & Teddlie, C. (2020). Foundations of mixed methods research: Integrating quantitative and qualitative approaches in the social and behavioral sciences. Sage.
Tobi, H., & Kampen, J. K. (2018). Research design: The methodology for interdisciplinary research framework. Quality & Quantity, 52(3), 1209-1225. https://doi.org/10.1007/s11135-017-0513-8 DOI: https://doi.org/10.1007/s11135-017-0513-8
Vraga, E. K., & Bode, L. (2018). I do not believe you: How providing a source corrects health misperceptions across social media platforms. Information, Communication & Society, 21(10), 1337-1353.
https://doi.org/10.1080/1369118X.2017.1313883 DOI: https://doi.org/10.1080/1369118X.2017.1313883
Wasan, P. G., & Jain, N. (2017). Customizing content for rural mobile phones: A study to understand the user needs of rural India. Social Network Analysis and Mining, 7(1), 12. https://doi.org/10.1007/s13278-017-0432-7 DOI: https://doi.org/10.1007/s13278-017-0432-7
Wilson, T. D. (1999). Models in information behaviour research. Journal of Documentation, 55(3), 249-270.
https://doi.org/10.1108/EUM0000000007145 DOI: https://doi.org/10.1108/EUM0000000007145
Wingenbach, G. J., & Rutherford, T. A. (2005). Trust, bias, and fairness of information sources for biotechnology issues. AgBioForum, 8(4), 213-220.
Wuest, S. E., Peter, R., & Niklaus, P. A. (2021). Ecological and evolutionary approaches to improving crop variety mixtures. Nature Ecology & Evolution, 5(8), 1068-1077. https://doi.org/10.1038/s41559-021-01497-x DOI: https://doi.org/10.1038/s41559-021-01497-x
Wulandari, R. (2015). Information needs and sources of information of agricultural extension workers in DIY. Agribusiness and Rural Development Researches, 1(2), 85-97. https://doi.org/10.18196/agr.1212 DOI: https://doi.org/10.18196/agr.1212
Wunderlich, S., & Gatto, K. A. (2015). Consumer perception of genetically modified organisms and sources of information. Advances in Nutrition, 6(6), 842-851. https://doi.org/10.3945/an.115.008870 DOI: https://doi.org/10.3945/an.115.008870
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Rebeca Kachembeho, Philbert S. Nyinondi, Ester E. Mnzava (Author)

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.












