Information-seeking behaviour and adoption of improved sorghum farming practices in Dodoma, Tanzania

Peter B. Kadilikansimba; Alfred S. Sife; Gervas M. Machimu

doi:10.51867/AQSSR.3.1.41

Authors

Peter B. Kadilikansimba Moshi Co-operative University (MoCU), Tanzania Author https://orcid.org/0009-0008-7134-961X
Alfred S. Sife Moshi Co-operative University (MoCU), Tanzania Author https://orcid.org/0009-0006-4542-2081
Gervas M. Machimu Moshi Co-operative University (MoCU), Tanzania Author https://orcid.org/0000-0002-9299-0288

DOI:

https://doi.org/10.51867/AQSSR.3.1.41

Keywords:

Information-Seeking Behaviour, Semi-Arid Agriculture, Sorghum Farmers, Technology Adoption, Tanzania

Abstract

Reliable agricultural information is vital for adopting improved sorghum practices, including certified seed use, effective pest and disease management, and reducing post-harvest losses. Guided by the Diffusion of Innovations and Information Seeking behaviour frameworks, this study examined determinants of information-seeking behaviour and its influence on adoption of improved sorghum practices among farmers in Dodoma, Tanzania. A cross-sectional survey of 399 household heads was conducted using multi-stage random sampling. Quantitative data were obtained using a structured questionnaire administered by the researcher. Qualitative data were also collected through 15 key informant interviews with extension officers and agricultural experts. Data were analysed with descriptive statistics, a linear mixed model to identify predictors of information-seeking behaviour, and binary logistic regression to assess its effect on adoption. Thematic analysis was used to examine qualitative data. Education level (β = 0.296, p = 0.008) and ownership of communication assets (β = 0.749, p < 0.001) significantly increased information-seeking behaviour. Farmers who actively sought information were four times more likely to adopt improved practices (OR = 4.03, p < 0.001), while trust in credible sources also significantly enhanced adoption (OR = 2.79, p = 0.006). Strengthening extension systems, promoting credible information channels such as community radio and mobile platforms, and supporting farmer groups can enhance informed decision-making and adoption of improved sorghum practices in semi-arid regions. Interventions targeting farmers’ education and access to communication tools are likely to maximise adoption outcomes.

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